Marketer who specializes in LGBTQ and inclusive marketing. Lover of travel, Big Brother, and poker. Hater of long shorts, revolving doors, and couples contestants on Wheel of Fortune.
Steven Cortese
Senior Account Manager
Articles by Steven
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Shut Down the Shade: How to Respond to Backlash to Your Pride Campaign
Come June,we can expect to see the usual suspects up in arms about brands engaging in (or even supporting) LGBTQ+ Pride campaigns. Of course, not … Continue Reading
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Do You Want Your Diverse Messages to Resonate? Don’t Cast a Wide Net.
Authenticity and diversity are both important, but as marketers, we need to recognize that specific stories and messages are not going to resonate with everyone. … Continue Reading
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Should Your Brand Go "Woke?"
No, Bud Light did not make a big mistake by going “woke”… and don’t let others fool you into thinking that. So, instead of catering … Continue Reading
