Origins, a brand of nature-infused sustainable skincare products, tasked Boombox with designing, fabricating, and managing a tradeshow booth at the 2023 Ulta Field Leadership Conference (FLC).

The yearly conference, produced by Ulta Beauty for managers nationwide, unites representatives from beauty brands carried in Ulta stores. Origins wanted an activation space that generated brand interested in a visually intriguing way, as well as offered a relaxing sensory experience for tradeshow attendees.

Boombox rose to the challenge by creating an eye-catching 10×10 space that promoted the brand’s Ginzing line while adhering to Origin’s ethics in sustainability. We produced a reusable foliage wall and curated a space made from recycled materials, wherever possible.

Feedback from the attendees confirmed that we created a calming space that served as a respite from the frenetic pace of the tradeshow, prompting many guests to return to the booth multiple times.