Globally, Aviva’s “Street to School” program provided homeless youth with the safe and healthy environment necessary for a proper education. To initiate the program in the US, Boombox identified, brokered, and activated a multi-year partnership with the national non-profit organization Covenant House. Activation elements included a public announcement of the partnership in Times Square, co-branded research studies, local outreach efforts, employee and agent participation at Covenant House events, and more.

Boombox also deployed a team of Aviva brand ambassadors throughout the country to distribute YOUmanity Tokens along with random acts of kindness and encouragement to “pay it forward.” By way of unique codes found on the Tokens and a dedicated website, each act of kindness was recorded, allowing the world to trace the thread of kindness created by each Token.