In addition to Boombox-hired staff, who were trained in the Compeer product offerings and brand efforts, local Compeer reps were on-site to engage with consumers. Boombox also concepted and produced a piece of original content highlighting the positive impact Compeer and its owners have had on rural communities. We then distributed that media across Compeer’s social and digital channels, as well as local media.
Finally, Boombox and Compeer coordinated gifts of community appreciation to the fire departments in each of the counties in which the program activated, generating additional local PR coverage.
