For 4 years, Boombox brought Men’s Journal Gear of the Year editorial to life with a unique holiday pop-up shop showcasing products from advertisers and sponsors.

We identified, designed, built out and staffed a 5,000-square-foot retail space that introduced consumers to the Gear of the Year products and other great gifts for men, including sports memorabilia, tech, clothing, and more. For the first three years, we hosted this event in Chicago’s Magnificent Mile, before moving to the MLB Fan Cave in New York City for our fourth year.

With its expansive selection of elite gear and high-profile honorees, this activation effectively raised brand awareness for Men’s Journal while driving online and retail sales.