Austrian Airlines and the Vienna Tourist Board wanted to celebrate the launch of their direct route from Los Angeles to Vienna in a big way. Fortunately, Boombox knows how to make an impression.

We brought the glamour of Vienna to a once-in-a-lifetime venue with an influencer event at a Beverly Hills mansion. Guests from the travel industry enjoyed Viennese foods while watching performances from Austrian violinists and Waltz dancers.

But we didn’t stop there. Boombox also toured a double-decker bus with a live Viennese orchestra playing on the top deck through LA, driving PR mentions and consumer buzz. ​We capped off the launch campaign with a ribbon-cutting at the LAX gate where the inaugural flight ​was to take off.

Each thrilling in their own right, the combined aspects of this campaign helped to highlight the airline’s charming attributes, personal touch, industry-leading service, and expanding flight roster.