Austrian Airlines and the Vienna Tourist Board wanted to celebrate the launch of their direct route from Los Angeles to Vienna in a big way. Fortunately, Boombox knows how to make an impression.
We brought the glamour of Vienna to a once-in-a-lifetime venue with an influencer event at a Beverly Hills mansion. Guests from the travel industry enjoyed Viennese foods while watching performances from Austrian violinists and Waltz dancers.
But we didn’t stop there. Boombox also toured a double-decker bus with a live Viennese orchestra playing on the top deck through LA, driving PR mentions and consumer buzz. We capped off the launch campaign with a ribbon-cutting at the LAX gate where the inaugural flight was to take off.
Each thrilling in their own right, the combined aspects of this campaign helped to highlight the airline’s charming attributes, personal touch, industry-leading service, and expanding flight roster.
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