Condor Airlines originally approached us to help with a small media buy. We had great success with that, and in the second year, we recommended a larger play that included media along with activating in the New Orleans Pride parade. Condor had participated in European Pride events, but never in the U.S.

As this year’s New Orleans Pride coincided with the first flight of the year from Frankfurt, we went all out with an all-female cockpit crew, an all-gay-male cabin crew, an airport welcome, and a parade float donning a Condor plane. With this campaign, Condor became the first airline to sponsor a float at New Orleans Pride.