With the goal of raising awareness and purchase consideration for Hugo Boss’ highest-profile fragrance, Bottled, Boombox leveraged the brands NFL partnership by producing a series of events at key retailers each with an appearance by an NFL legend including Joe Montana, Emmitt Smith, Jeff Saturday, Dan Marino, Matt Forte and Drew Brees.

Event guests were treated to a meet & greet with NFL player, had their photo taken with them, and received a commemorative autographed Hugo Boss branded football.  In addition to producing the 6-event series, Boombox also coordinated with each of the media outlets covering each event.