When it comes to Clinique’s Smart Clinical Repair products, it’s all about the lasers! Or more accurately, the ‘power of a laser’ and its ability to deliver clinical results at a fraction of the cost.  That’s the message that Clinique challenged Boombox to deliver to consumers at retail in a fun and unique way.

Boombox developed and implemented a multi-touchpoint experience at Macy’s Herald Square.  The experience was highlighted by a fully customized, laser-infused trivia game informing consumers about Smart Clinical Repair and its de-aging properties.

Complimenting the trivia game, and driving consumers into the store, was an oversized Clinique jar installed immediately outside Macy’s.