Bringing Hoops Hype to the Big Apple with SNY Invitational

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Boombox helped SNY Invitational, a prestigious high school basketball tournament that unites communities across Greater New York City, to elevate the event from a local competition to a must-see experience.

As lead for marketing, production, and operations, Boombox oversaw everything from the two-day tournament itself to spreading the word and driving ticket sales. We knew these games featured nationally ranked high school teams, and we wanted their talent to shine on a big stage.

First, we crafted a multi-pronged grassroots marketing campaign. We saturated online platforms and traditional media with news about the tournament, ensuring every basketball fan in the city knew about the action. We also developed a robust branding plan to transform the venue into a basketball Mecca with electrifying graphics and eye-catching displays.

Finally, we fostered close relationships with coaches, players, and their fan bases. This meant collaborating on creative ways to engage their communities and ensure everyone felt like a part of the big picture.

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