When the Narciso Rodriguez brand team asked Boombox to create an experience in support of its launch of ROUGE, his latest fragrance for women, we harkened back to Narciso’s fashion roots and what he is best known for, his fashion designs.

Beauty consultants helped consumers choose an appropriate shade of red—or “rouge”—to be infused into their beauty and fashion routines.  The red shade was then incorporated into a personalized fashion-style sketch by an on-site artist.

Consumers walked away with the personalized keepsake, a sample of ROUGE and a memorable branded experience.