New Balance

Helping New Balance Hit the Ground Running with Content Creation

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For over three years, Boombox proudly served as a key video production and content creation partner for the legendary New Balance brand. Our mission was to craft compelling narratives that captured the essence of New Balance and propelled their domestic and international running initiatives.

To delve deeper and tell the inspiring stories of the athletes who embodied the New Balance spirit, we crafted docu-shorts that showcased the dedication and perseverance of top professional runners. We spotlighted Olympic hopefuls and Team USA athletes, giving viewers a glimpse into their journeys to the pinnacle of the sport.

Boombox also produced training videos that offered practical tips and inspiration to runners of all levels, and we weaved in lifestyle features that explored the athletes’ personalities and passions.

Pieces of Original Content

New product launches deserved a special touch, and that’s where our TV spots and special event content came in. These visually stunning pieces showcased the latest New Balance innovations while capturing the excitement surrounding major running events.

Finally, we leveraged the power of athlete endorsements and produced announcement videos that celebrated new partnerships, further solidifying New Balance’s connection with the running community’s brightest stars.

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