Ariana Grande

Launching a Signature Fragrance

Services:

Boombox planned and launched a large-scale ambassador program that drove sales and brand awareness for Ariana Grande’s debut fragrance, Ari.

To help establish Ariana Grande’s fragrance, Ari, as the most successful celebrity fragrance launch of 2015, Boombox assembled a team of sales market managers and sales ambassadors. We then trained and supervised our team to distribute fragrance samples across 169 stores in major retail chains like Macy’s, Bon-Ton, Boscov’s, and Lord & Taylor.

Furthermore, the program included a variety of promotional events, such as an employee breakfast at Macy’s Herald Square, an 8-part concert series, a launch week celebration, and surprise pop-up appearances. To ensure success, a custom event portal was created to track sales data, customer satisfaction, and inventory needs.

12
Market Managers
125K+
Samples Distributed
250
Brand Ambassadors at 169 Stores

Related Case Studies