Following a change in Luminate Health’s business model to focus on B2B2C services, we helped the brand to update both their messaging and visuals.

Our initial task was to craft a website that clearly and immediately demonstrated the value of Luminate’s digital products, which are designed to improve the patient experience while reducing the burden of results delivery for providers. Our new mobile-responsive, ADA-compliant website conveys this value through prominent usage data and renderings of Luminate’s user-friendly mobile products. When compared against previous traffic performance, the first year following the website’s launch yielded a 142% increase in new users, a 157% page views increase, and a 29% decrease in bounce rate.