Already a formidable player in the nutritional bar category, Pure Protein turned to Boombox to elevate brand awareness and create brand love and loyalty through social media. With a heavy emphasis on Facebook Live and other motivational and resonating content, Boombox reinforced Pure Protein’s positioning as the brand that ‘powers fitness momentum.’
We sought to create a brand-aligned, sustainable social media strategy that could break through in the health nutrition space with unique programming. Therefore, we created and deployed value-added social media content with a focus on high performing video format.
Boombox conceptualized and produced a 6-part Facebook Live Series around fitness and food that both emphasized Pure Protein’s brand voice and drove consumer engagement. We also provided growth-hacking tactics to further amplify scaling and engagement, including partnerships with affinity brands.
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