To showcase Lufthansa’s warm-hearted brand identity, Boombox surprised and delighted travelers at Miami International Airport with a pop-up Thanksgiving restaurant. This unexpected holiday experience offered complimentary German-inflected Thanksgiving meals, exemplifying Lufthansa’s commitment to its passengers and spreading holiday cheer.

By bringing a taste of home and the spirit of Thanksgiving to weary travelers, Boombox fostered positive associations with Lufthansa and amplified the airline’s “Nonstop You” campaign, demonstrating that Lufthansa cares about its passengers beyond just the destination. Social media sharing of the event and attendee stories further extended the reach of this heartwarming activation.