The Los Angeles Dodgers wanted to go beyond words and create a lasting connection with the LGBTQ+ community—so Boombox stepped up to the plate with a solution that sent a powerful message of inclusivity.
The first-ever LGBTQ+ Night Out at Dodger Stadium wasn’t just about a single game; it was the start of a long-term commitment. From crafting a welcoming brand identity to strategizing across social media, influencer outreach, and community engagement, Boombox ensured the LGBTQ+ community felt seen and celebrated.
We programmed the first pitches with Billy Bean and Jason Collins, and we brought out Amber Patrice Riley from FOX’s “Glee” to sing the national anthem backed by the Gay Men’s Chorus of Los Angeles. A prominent LGBTQ+ DJ also mixed the fireworks show for even more queer representation.
The campaign resonated on a massive scale and generated millions of earned-media impressions on prominent outlets like ABC7, Entertainment Tonight, and USA Today. This organic reach amplified the campaign’s impact, showcasing Dodger Stadium as a safe and welcoming space for all.
The success of the first LGBTQ+ Night Out also proved to be a springboard for a season-long commitment, allowing us to expand the campaign and foster ongoing engagement through social media initiatives.
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