You don’t have to be the only one telling your brand’s story. Strategic partnerships with like-minded brands and organizations can expand your campaign’s reach and create pathways to new audiences. Similarly, sponsorships allow you to align your brand with external initiatives, charities, or events that exemplify your values and mission. But both sponsorships and partnerships are a balancing act between getting what you need while ensuring consumers perceive your brand as separate and unique from your collaborators.
Sponsorships & Partnerships
Boosting your brand with a helping hand.
How We Can Help
When it comes to sponsorships and partnerships, it pays to be picky. Our experts help you identify the most relevant collaboration opportunities to effectively grow and engage your audience. We then form a comprehensive strategy that’s designed to help you reach your goals without compromising on quality and your brand’s perspective.
Strategy
Working in a consultative capacity, Boombox will formulate a detailed plan that includes defining goals and metrics, audience alignment, regionality, messaging and asset needs to achieve the planned activation.
Activation
Often, when planning for sponsor-based programming, activation isn’t considered until later in the process. Boombox believes that establishing this at the front end is as critical as the strategy itself. Doing so allows for the identification of properties and negotiation of assets that will allow us to engage with the audience in the most effective way possible. And from concepting to execution and asset management, Boombox makes sponsorship activation completely seamless.
Property / Partner Research & Identification
Identifying properties whose audiences align with yours is the basics. Gaining the type of access and suite of assets required to effectively engage with that audience and achieve your goals is what’s critical. Boombox employs a valuation process that assigns a score to determine the viability of every considered property. Considerations include audience, brand and product fit, asset availability, market alignment, competitive landscape and budget parameters.
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