Each year, Boombox develops experiential Pride activations for Gilead Sciences that travel to over 20 large national markets. The activations create an educational and engaging platform to connect with potential consumers in key markets.

At the core of the activations are immersive and shareable photo opportunities, coupled with promotional giveaways, educational materials, the collection of CRM, and drivers to digital assets.

In order to scale and reach into more than 90 additional smaller and mid-size markets, Boombox iterates a version of the Pride activation as a Pride field kits. Local field representatives are equipped with a Pride Kit that includes a branded pop-up tent, pull-up banners, a tablecloth, various promotional items and a step by step instruction manual for the activation.

Boombox works to efficiently train each field representative to easily execute the activation in their market.