Gilead Sciences

Amplifying Global HIV Conversations with Gilead

Services: Cause & Diversity Marketing, Creative Design & Production, Media Production

To both promote Gilead Sciences’ leadership in the field of HIV research and advocacy, as well as to shed light on global HIV health inequities, Boombox developed and produced ZERO HOUR™, a bi-weekly audio and video podcast.

Each 30–40-minute episode of ZERO HOUR™ features a balance of scientific innovation, policy, and academia with real-world, lived experiences. While fact-based and data-driven, the podcast is made accessible for general audiences by communicating a mixture of basic and high-level information. Gilead’s two expert hosts are joined by guests representing unheard and underserved populations, helping to give voice to the most HIV-affected communities across the globe.

Guests from over 16 Countries
Shoots in 3 Cities

After creating season outlines of subject matter, Boombox engaged guests who could share relevant insight, firsthand experiences, and calls-to-action for audiences to become HIV and health equity advocates. Live episodes are filmed in front of audiences at leading HIV conferences through-out the year and are released on all major audio streaming platforms, in addition to YouTube.

With ZERO HOUR™, we created a thought leadership platform for Gilead, activists, scientists, health care providers, and people living with HIV that attracts and educates a broad audience while making a positive impact for those affected by global health inequities.

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