The best way to solve these problems was to create a recognizable, consistent brand. Since the theme of HNO’s event series changes annually, we developed a specific brand tone to establish credibility for the organization. This allowed for thematic customization every year while maintaining the overall HNO identity. We also helped HNO remain top-of-mind by developing and implementing social media campaigns throughout the year. This has not only helped establish connections with previous donors, but has also given HNO a new opportunity to attract new donors and supporters.