SWISS Airlines

Bringing a Snow Day to LA with SWISS

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We helped SWISS Airlines, a partner of the Lufthansa Group, bring some winter fun to sunny Los Angeles in an unforgettable way.

SWISS wanted to drive brand awareness in a key gateway city and inspire travel to Switzerland. Boombox responded by creating a 15-foot snow globe containing a quintessential Alps skiing photo opp. Everyone who entered the globe  received a photo they could share on social media, and those who posted their photo with #SnowDayinLA and @flyswiss​ received a free SWISS branded beanie.

Our interactive pop-up also included a high-end chocolate tasting and a Swiss Alps virtual reality experience​. These combined elements created an exciting opportunity for brand engagement and generated word-of-mouth buzz with a compelling, shareable story​.

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