The New Orleans Area Habitat for Humanity partnered with us to translate a national rebranding across their website while improving functionality.
We streamlined the navigation of the website to draw attention to donation routes and other fund-raising initiatives. While the old site used an inflexible system that didn’t allow for customization, our new design system is fully customizable and utilizes 22 components that adhere to the new branding guidelines. We also reorganized the site’s information architecture to allow for better content organization, an improved user experience, and stronger SEO functionality. Within six weeks, the site accrued a 5.65% increase in new users and a 35.75% increase in engagement time.