Boombox further enhanced the campaign’s impact through a strategic partnership between AT&T and The Trevor Project (TTP), so that every share and microsite engagement generated a $1 donation for TTP. In total, this partnership raised $50k to support TTP’s anti-bullying and LGBTQ+ youth suicide prevention initiatives.
We drove additional traffic to the campaign through a robust celebrity influencer program that generated social conversations and media buzz, as well as through traditional advertising across digital, social, and print outlets.
“Love is Changing History” authentically demonstrated AT&T’s commitment to the LGBTQ+ community while simultaneously integrating the company’s products and services.
