When a major media company approached us to work with them on building out B2B digital marketing campaigns for Smithsonian, we knew we could help based on our extensive experience working with the entertainment industry. We worked closely with Smithsonian’s internal media team to reimagine their consumer marketing efforts as digital B2B campaigns. These campaigns included new programs, documentaries, limited series and more, targeting businesses such as hotels and distributor partners with the goal of having them offer Smithsonian network to their own customers.

We built interstitial ads, e-blasts, and HTML5 animated banners. Each banner included custom video intros using industry best practices for serving ads through Google Studio platforms. Below are some of our favorites.