Destination 2050: Showcasing Lufthansa Group’s Sustainability Vision

Lufthansa

Destination 2050: Showcasing Lufthansa Group’s Sustainability Vision

Services: Creative Design & Production, Experiential Marketing

Boombox partnered with global aviation group Lufthansa to promote their sustainability efforts and cutting-edge technologies.

By promoting Lufthansa’s commitment to halving their carbon emissions by 2030 and becoming carbon neutral by 2050, we sought to show attendees that the company’s values are aligned with the interests of the global community. In addition, this partnership presented the opportunity to showcase Lufthansa Group’s sustainable technology in an exciting forum.

We developed and executed an invite-only pop-up experience with the theme, “Destination 2050.”

With Lufthansa Group, we brought a vision for an eco-friendly future to life.

In first class fashion, attendees were treated to champagne upon arrival. The event also featured themed offerings such as a Liquid Sunshine cocktail (or mocktail); five innovation stations teaching one of Lufthansa’s sustainability initiatives; and a panel discussion featuring environmentalists, scientists and Lufthansa execs.

Not only did Destination 2050 celebrate Lufthansa’s roadmap to an eco-friendlier future, but it allowed us to transform attendees into brand advocates who could share their experiences—and Lufthansa’s mission—with their peer networks.