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In first class fashion, attendees were treated to champagne upon arrival. The event also featured themed offerings such as a Liquid Sunshine cocktail (or mocktail); five innovation stations teaching one of Lufthansa’s sustainability initiatives; and a panel discussion featuring environmentalists, scientists and Lufthansa execs.
Not only did Destination 2050 celebrate Lufthansa’s roadmap to an eco-friendlier future, but it allowed us to transform attendees into brand advocates who could share their experiences—and Lufthansa’s mission—with their peer networks.