Elevating an Apparel Brand’s Microsite with Intuitive UX

Apparel Brand

Elevating an Apparel Brand’s Microsite with Intuitive UX

Services: Creative Design & Production, Web & Interactive

A major apparel brand sought Boombox’s expertise to revitalize their data analytics microsite, a central hub designed to consolidate the team’s philosophy and data dashboards, providing a seamless access point for their employees based on their specific needs.

Boombox employed a wireframing approach to meticulously test various information architecture (IA) options, harnessing feedback to shape the final reorganization. Our refined structure streamlined access to crucial data points and dashboards by minimizing the number of choices and touchpoints required for users to achieve their goals.

To complement the revitalized structure, we delved into the brand’s extensive photography library, curating a collection of diverse, action-oriented imagery that exuded a sense of movement and aspiration. We brightened the color palette to align with the brand’s updated aesthetic, establishing an uplifting mood that elevated the original, darker palette.

Screens Wireframed

Pages Designed and Developed

With meticulous precision, Boombox developed the site on a staging server, enabling us to construct without disrupting operations on the production server. This staging environment proved invaluable for delivering milestones to the client and thoroughly testing any custom functionality not integrated into the platform. Once the site was crafted and ready for deployment, we orchestrated the migration from staging to production.

Through our collaborative efforts, Boombox successfully transformed a big-name apparel brand’s microsite into a dynamic and user-centric resource, empowering employees to effortlessly access the insights they need to make informed decisions and drive business success.