Establishing first-thought influence for a male skincare brand

e.l.f Skin

Establishing First-thought Influence for e.l.f.’s Male Skincare Line

Services: Creative Design & Production, Experiential Marketing, Social Media & Influencer Marketing

The e.l.f. brand team challenged Boombox with ideating and executing an influencer event targeting a predominantly male audience. The goal of the event was to drive awareness of e.l.f. Skin products and establish a “first-thought” influence with a demographic that is often a secondary focus for skincare brands.

The event was to be conducive to skincare treatments, educational moments for both product and brand, and product sampling.

With a project turnaround time of three weeks, Boombox secured a premier rooftop venue in Los Angeles, collaborated with trusted vendors, and engaged brand ambassadors to produce and host an influencer-focused event. We curated an experiential cocktail hour event featuring four interactive activations that offered creators an organic opportunity to learn about e.l.f. products and create content on the spot.

Influencers in Attendance

12M+

Cumulative Reach from Influencers

Educational product stations gave attendees personal consultations on their skin care needs and routines. A beard grooming and facial massage station highlighted e.l.f. products, educated users on their personal ski care needs, and offered (predominantly male) attendees a streamlined introduction to incorporating skincare into everyday life. Product focus during these individual sessions centered the brand’s affordability, accessibility, and premium ingredients. 

A customized sneaker station engaged influencers in a creative activity by inviting them to customize a pair of Nike Air Force One sneakers. This opportunity inspired further brand loyalty, content creation, and product reinforcement.   Finally, a staged photo moment set, covered in balloon “bubbles,” helped to generate broader brand awareness through the distribution of social posts. 