Educational product stations gave attendees personal consultations on their skin care needs and routines. A beard grooming and facial massage station highlighted e.l.f. products, educated users on their personal ski care needs, and offered (predominantly male) attendees a streamlined introduction to incorporating skincare into everyday life. Product focus during these individual sessions centered the brand’s affordability, accessibility, and premium ingredients.
A customized sneaker station engaged influencers in a creative activity by inviting them to customize a pair of Nike Air Force One sneakers. This opportunity inspired further brand loyalty, content creation, and product reinforcement. Finally, a staged photo moment set, covered in balloon “bubbles,” helped to generate broader brand awareness through the distribution of social posts.