Boombox introduced consumers to a new category of high with MyHi, a premium, all-natural, water-soluble THC powder delivered in a convenient Stir STIK.
In order to overcome the challenge of launching a new product in a highly regulated industry, we aimed to generate strong word-of-mouth and awareness through social media and cannabis-friendly events.
Boombox developed an effective Instagram content strategy to reach a targeted audience, boost engagement, and grow the brand’s following. Our primary tactics were creating and managing a content calendar, producing original content, and managing community engagement. Content focused on highlighting the benefits of cannabis and promoting the use of edible products over smoking.
Boombox also developed and executed a cannabis event strategy that leveraged existing distributors, as well as cannabis-focused events, to spark consumer interest. Each event included a hop-up bar with a bartender who served fun and delicious Hi-tails like the MyHi-rita. For these community events, Boombox handled planning, staffing and execution, as well as the production of branded event assets.
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