MyHi Market Launch

Generating a Hi-Powered Launch for MyHi

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Boombox introduced consumers to a new category of high with MyHi, a premium, all-natural, water-soluble THC powder delivered in a convenient Stir STIK.​

In order to overcome the challenge of launching a new product in a highly regulated industry, we aimed to generate strong word-of-mouth and awareness through social media and cannabis-friendly events.​

Boombox developed an effective Instagram content strategy to reach a targeted audience, boost engagement, and grow the brand’s following.​ Our primary tactics were creating and managing a content calendar​, producing original content​, and managing community engagement. Content focused on highlighting the benefits of cannabis and promoting the use of edible products over smoking.

Organic IG Followers in the First 6 Months
Event Days

Boombox also developed and executed a cannabis event strategy that leveraged existing distributors, as well as cannabis-focused events, to spark consumer interest. Each event included a hop-up bar with a bartender who served fun and delicious Hi-tails like the MyHi-rita. For these community events, Boombox handled planning, staffing and execution, as well as the production of branded event assets. 

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