Krispy Krunchy Chicken, the iconic gas station chicken chain, found itself in need of a more contemporary online presence. Its website, while functional, lacked the punch and finesse needed to captivate the attention of potential customers and franchisee prospects. Recognizing the need for an overhaul, Krispy Krunchy Chicken (KKC) turned to Boombox to craft a website that would serve two primary goals: guiding hungry customers to their nearest branch and enticing aspiring franchisees to open their own locations.

The revamped website revolved around a central theme: “Eat Now.” A prominent “Eat Now” button made it even easier for customers to satisfy their cravings with a robust store finder. This feature integrated with the user’s current location, identifying nearby KKC outlets with pinpoint accuracy. And catering to the brand’s on-the-go customer base, we optimized the store finder for mobile devices, ensuring a seamless experience for those on the move.