Krispy Krunchy Chicken

Guiding Hungry Customers to ‘Eat Now’ with Krispy Krunchy Chicken

Services: Creative Design & Production, Web & Interactive

Krispy Krunchy Chicken, the iconic gas station chicken chain, found itself in need of a more contemporary online presence. Its website, while functional, lacked the punch and finesse needed to captivate the attention of potential customers and franchisee prospects. Recognizing the need for an overhaul, Krispy Krunchy Chicken (KKC) turned to Boombox to craft a website that would serve two primary goals: guiding hungry customers to their nearest branch and enticing aspiring franchisees to open their own locations.

The revamped website revolved around a central theme: “Eat Now.” A prominent “Eat Now” button made it even easier for customers to satisfy their cravings with a robust store finder. This feature integrated with the user’s current location, identifying nearby KKC outlets with pinpoint accuracy. And catering to the brand’s on-the-go customer base, we optimized the store finder for mobile devices, ensuring a seamless experience for those on the move.

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Boombox also created a dedicated section on the website for those seeking to open their own Krispy Krunchy Chicken franchise. We built a tailored lead-generation form into KKC’s existing SalesForce CRM system, allowing for efficient capture and management of franchisee inquiries.

We ensured that the lead-generation process remained focused and targeted by limiting the form’s geo-location to visitors from North America. Within a span of 20 months, the website generated an impressive 2,104 leads for potential franchisees. This surge in interest was further validated by heatmap analysis, which confirmed that user interactions aligned with the website’s intended design.

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