Helping Consumers Get to Know KNOW Foods

KNOW Foods Tradeshow Booth

Helping Consumers Get to Know KNOW Foods

Services: Creative Design & Production, Experiential Marketing, Social Media & Influencer Marketing

KNOW Foods, the new, innovative food brand whose mission is to help people “eat better, feel better and be better,” needed more than a tradeshow booth. They needed a brand experience.

Boombox set to work designing a tradeshow booth that was truly representative of the KNOW Better brand in both form and function. We wanted to make a physical space that served as an education and sampling hub, as well as an immersive brand experience that fostered community-building.

20K+

Influencers in Attendances

60K+

Cumulative Reach from Influencers

We designed and fabricated a custom, multi-purpose set from which trial, content, shareable moments, and influencer events were held. The flexible could adapt to fill both 20×30 and 10×10 footprints and featured a 6’x6’x18’ walk-in storage tower with video monitors. It also included an oversized KNOW sign for Instagram photos, sampling counters, and an influencer lounge.

Once the brand experience was built, Boombox handled ongoing management of the event activation, including booth transport, setup/strike, and show services.