The Planning Center

Helping Customers Imagine Financial Freedom with The Planning Center

The Planning Center (TPC), a fee-only financial management company, sought Boombox’s expertise to refresh their website. TPC’s vision was to create a website that would evoke the sense of freedom and adventure made possible by achieving financial goals. Boombox got to work crafting a website that embodied TPC’s vision and provided clear information about their services.
Our approach involved a complete website redesign, infusing it with an updated and fresh color palette inspired by the new beginning of a dawn sky. We incorporated new visual assets featuring outdoor-inspired graphics and custom illustrations and infographics to bring TPC’s branding to life.

Understanding that a clear value proposition is essential, Boombox prioritized crafting a user-friendly home page. A dedicated section now clearly outlines TPC’s services, ensuring visitors have a comprehensive grasp of their offerings. Boombox added a section titled ‘When We Help’ to show potential clients when they might require TPC’s services. This section highlights life-changing events that often trigger the need for financial guidance, such as the birth of a child, marriage, retirement, or a career change.

18%
Increase in New Users
44%
Increase in traffic to location pages

TPC already enjoyed strong SEO traffic, but Boombox took it a step further by creating individual pages for each of TPC’s office locations. These pages provide essential contact information, a fun fact specific to the location, and strategically include blog content written by local TPC authors. This approach not only reinforces TPC’s physical presence but also enhances local search visibility.

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