Boombox was tasked with developing and executing Bagsmart’s first marketing program in the US, specifically focusing on the Bonchemin Space Saver Toiletry Bag. We developed a 3-month organic campaign to establish brand presence and voice on key social media channels while catalyzing sustained follower growth.

Leveraging research from Bovitz, Boombox implemented a content-diverse and lifestyle-focused strategy. The campaign yielded significant success based on established metrics like engagement rate, reach, and impressions. Based on these results, Bagsmart plans to resume the campaign in 2024, incorporating Boombox’s recommendations for integrated influencer and paid social programs.