We partnered with Bounce to Zero, an initiative of The Office of Health Policy and AIDS Funding, to create regional advertising materials that educate New Orleans communities about HIV resources in the city and surrounding areas. The primary campaign goal is to share information about HIV while encouraging testing, diagnosis, and consistent treatment.

To appeal to a younger audience, Bounce to Zero engaged New Orleans bounce music star Big Freedia to serve as the figurehead of the central campaign. We also created and designed several sub-campaigns to focus on specific areas of HIV prevention, such as testing, PEP emergency medications, PrEP preventative medications, and more. Our campaign includes: a website; e-blasts; display ads; digital media for social media posts and profile branding; billboards; posters; printed material for bus shelters, interiors, and exteriors; screens for live event videos; a fabric photo backdrop; retractable banners; stickers; and other event branding materials.