“Let’s Get T’werk” and all sub-campaigns are designed with a blend of rich and bright colors with friendly, energetic copy in a handwritten font. Text promotes the concepts of testing, prevention, and treatment as critical next steps for ending the epidemic. In addition to images of Freedia, we used photos of diverse LGBTQ+ young people to create a relatable, human connection. We carried these design characteristics into the Bounce to Zero website, where site visitors can take an interactive pledge to end HIV stigma.