With a vast portfolio of iconic fragrances for some of the world’s biggest brands, P&G needed an activation campaign that was as impressive as its products.
Boombox stepped in to help P&G generate brand awareness, create customer loyalty, and encourage purchase considerations for fragrances from Dolce & Gabbana, Gucci, Lacoste, and Hugo Boss.
We designed, staffed and executed retail intercepts and sampling programs during holiday and sales periods in key markets nationwide. In addition to the intercepts, Boombox handled OOH media placements at targeted shopping malls, where we secured space and sampling rights in strategic locations to easily drive traffic to key retailers. Our team conceptualized and produced custom event sets that conveyed brand messaging and displayed featured products.
We also cast, hired, trained, and managed brand-appropriate models and ambassadors to engage with consumers and incentivize purchase consideration. These unique activations, combined with gift-with-purchase programs, helped to drive sales and brand loyalty during sales-heavy retail seasons.
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