As part of the development and implementation of HOLISTIK Wellness’s overall go-to-market strategy, Boombox was tasked with creating the new CBD brand’s social media strategy and helping them break into a crowded market.
When developing a social strategy, we focused on tactics that were both brand-aligned and sustainable for continued execution. We sourced and curated wellness content to establish a relevant community, created seasonal content, and aligned all content types with appropriate product promotions. We also engaged influencer partners like Brian Mazza, a public figure in the fitness world, to further establish brand awareness and credibility.
Once content was posted, we continued to engage audiences through community management, answering brand product questions, and participating in ongoing conversations within the wellness community. Because this was a new brand without an existing audience, we also organized and managed giveaways to rapidly increase followers.
Our engagement-focused social media strategy proved effective at forming a community around the convenient and natural healing power of HOLISTIK Wellness.
5 W 37th St.
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