The activation featured a beauty studio, where skincare aficionados dispensed expert advice and pampered guests with Sulwhasoo’s transformative products. Product displays and testers invited hands-on exploration of Sulwhasoo’s skincare arsenal. A counter unit and photo station completed the ambiance, creating a seamless and inviting shopping experience.
To capture the essence of the experience and encourage social sharing, Boombox’s custom photo station was adorned with a backlit wall and translucent spheres. Boombox also designed the UX interface for the photo kiosk, seamlessly capturing guest information, including name, email, date of birth, and skin concerns. The interface cleverly incorporated Sulwhasoo’s Instagram handle, enticing social media follows, and a QR code leading to their website. Each photo was meticulously reviewed before being emailed to the consumer, ensuring a flawless and memorable experience.