We determined that people are what set Sacramento apart from more top-of-mind California destinations like San Francisco or Los Angeles, rather than specific attractions or services. LGBTQ+ Sacramentans are the ones who make and shape the city’s queer community into a vibrant, robust destination that invites you to not just visit, but to belong.
That’s why every person in our “Unapologetically Queer. Unapologetically Sacramento.” campaign is a real member of the community, defining unapologetic on their own terms: Empowered. Adventurous. Sporty. Creative. United.
With this fresh take on what an LGBTQ+ tourism campaign can or should be, we’re showing that no matter who you are, you’ll find your people in Sacramento.
