Westport Welding faced a unique challenge. Though their expertise in welding technology was undeniable, their branding held them back from securing lucrative contracts with larger companies and failed to convey their cutting-edge innovation.

The first step was the logo. Boombox traded out welding imagery for a spectrum of options that captured the company’s dual nature: a firm grounding in traditional craftsmanship paired with a forward-thinking embrace of technological advancement. We created abstract and symbolic designs that subtly referenced welding iconography, all exuding a sense of sophistication and modernity.

Inspired by the vibrant hues of the welding process itself—the electric blues and fiery oranges of molten metal—Boombox established a unique palette that resonated with Westport Welding’s core values.